For yours, the CAP program has been an integral part of many Lennox dealer’s branding efforts. You asked for more flexibility, and we’re giving it to you. The 2019 program now includes:

• A self-service package for dealers who prefer to have control over their advertising and don’t require marketing assistance from CAP*
• Better quality and more flexible ad templates, allowing your business to be the focus
• Custom ads, designed specifically for you, for an added fee
• Flexible messaging and promotions, so you can say and sell what you want

• Partnership with a full-service advertising agency, commission-free. 100% of your CAP investment goes towards promoting your brand with Lennox.
• Easy monthly billing. No need to pay for your marketing efforts up front.
• Members only listing on the Lennox.com dealer locator. The dealer locator receives an upward of 4.5 million consumer visits and searches annually.
• Up to 36 weeks of consumer promotions. Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.

• Access to consumer promotion funding. Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
• Access to Comfort Advisor financial incentives. Reward your Comfort Advisors for selling eligible equipment, 100% funded by Lennox.
• Earned co-op marketing funds. Earn funds to help offset the costs of certain marketing activities up to 60%.
• Co-branding with Lennox. Align with a powerful brand like Lennox and build trust with homeowners.

New enrollments take place in the fall each year, but you can contact your Territory Manager if you want to enroll at another time.

Visit LennoxDealerMarketing.com to learn more and enroll today.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Let us help you build a pay-per-click campaign so homeowners find you when searching online.